About CGAKenya

Consumer Grassroots Association (CGA) is an independent, self-funded, multi-sectoral, non-political and non-profit Association committed to consumers protection, education, research, consultancy, anti-counterfeits campaign and business rating on consumerism and customer-care issues.

CGA works towards a fair, just and safe marketplace for all Kenyan grassroots consumers in all sectors of the economy.


To enhance consumer welfare and empowering consumers to protect themselves.


To be a trusted voice in striving for a better consumer environment in a safe, fair and just market in the region.

Core Values.

Our core belief is that all people have a right to access safe goods and quality services, to be treated fairly and offered effective solutions if things go wrong.
1. Consumer interest driven
2. Uphold fairness and justice
3. Good governance
4. Transparency and accountability
5. Efficiency and professionalism
6. Information and knowledge sharing